wendy’s

Dunking your fries in a Frosty has been a fan favorite for decades, but somehow Wendy’s had never really talked about it.
As the owner of fast food’s most unexpected dunk, March Madness felt like the perfect moment to change that.

This spot takes the unhinged sideline chaos of a pickup dunk and applies it to a fry hitting a Frosty.
Wendy’s loved the idea so much, they turned Fries + Frosty into a March Madness combo meal,
then offered it free to everyone in America if someone dunked in the championship game. They did.